Digiday
7 months agoMarketing
The Children's Place hopes celebs' star power will help boost brand awareness
The Children's Place is shifting its marketing strategy to focus more on digital marketing and less on in-store advertising.
The company is partnering with celebrities like Snoop Dogg and Mariah Carey to target millennial mom shoppers.
The Children's Place has closed about 40% of its stores and is investing more in paid social, influencers, and celebrity partnerships. [ more ]